Smithfield Look Out: We Just Launched a Better Bacon

Smithfield Look Out: We Just Launched a Better Bacon
Prime Roots


April 22, 2021
April 22, 2021 2 min read 13 Comments

  • Dear Smithfield Foods,
  • We're calling you out.
  • Earth Day is a day to celebrate and enforce all the ways we can protect and heal our planet. And honestly? There's simply nothing good or responsible about your tagline or your meat.
  • Your meats aren't sustainably sourced. They're not good for humans, pigs, or the planet. Oh and you "Raising Animals With Care"? What a joke. We're pretty certain your pigs would agree with that too.
  • Except no one's laughing.
  • We're clearly not on the same page when it comes to sustainability and human health.
  • Prime Roots is truly about feeding people and planet. It's not just a tagline. It's a fact. We've created bacon and pork products that have more protein than...well, pigs. Our products have zero cholesterol, and no hormones. They are non-GMO, minimally processed, and have absolutely NO antibiotics. Ever.
  • Pretty sure you can't say that about any of your meats.
  • You say you want to "produce good food in a responsible way." In your 2019 Sustainability Impact Report, you talk about your decreased water usage goal. Ten percent?! That's it?! By 2025 no less.
  • That's ridiculous. And where is all that pig manure going? We couldn't find the answer to that, but we're happy to hear you out.
  • Producing good food in a responsible – and sustainable – way shouldn't include "humanely" taking care of your pigs in captivity their entire lives before slaughtering them.
  • By the way, how do you slaughter them again? Is it through electrocution? Please do tell.
  • Well, we're coming for ya. Our brand new line of plant-based bacon tastes, smells, looks, and feels just like...you guessed it, bacon.
  • Minus the pigs, wastewater, and negative environmental impact.
  • We're calling you out on Earth Day because our future depends on it. People deserve to know that businesses like yours aren't just killing plants and animals. They're killing humans.
  • And we just don't play that way. Today or any other day.
  • Kind regards,
  • Prime Roots

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13 Responses

Angela Willmes
Angela Willmes

May 03, 2021

Smithfield = bad for animals, planet and our health!

Josh Nixon
Josh Nixon

May 03, 2021

Pretty ballsy Joshua and Kim!
:)
Dad

BRIAN IRWIN
BRIAN IRWIN

May 03, 2021

Well said, it is important to call this hypocrisy. It is very telling that corporations feel the need to defend themselves because it points to a growing body of people’s concerns. Systemic change with results and proof are what carry currency and your company is proving to be on the vanguard.

Mary Setti
Mary Setti

May 03, 2021

Well said!

Jill K. Tew
Jill K. Tew

May 03, 2021

Well said!!!

Lori
Lori

May 03, 2021

Thank you for the letter sent to Smithfield, however I’m sure it fell on deaf ears as it is owned by Shuanghui Group in China. When is the United States going to wake up and realize how much of our country is being bought by China in their effort to overtake us?

Peggy Deos
Peggy Deos

May 03, 2021

So happy you called them out I pray every day the factory farming ends and ends now!!!!!!

Lilith Aquino
Lilith Aquino

May 03, 2021

Bravo Primeroots! Very well said! It’s time that Smithfield foods and companies like them were held accountable. Especially their misleading the public.
I am proud to be able to support and give my business to an ethical and compassionate company like Primeroots.

Lucia
Lucia

May 03, 2021

Well said Prime Roots, Kudos and applauses! I’m proud of you for sticking to kindness to all animals and live beings. They deserve to live a happy and dignify life like all of us. Thanks.

Christine
Christine

May 03, 2021

YESSSS GO PRIME ROOTS!!! 100% truth. Amazing job.

Paul Robinson
Paul Robinson

May 03, 2021

I’m beyond disgusted and heartbroken for the animals on this planet mercilessly slaughtered and tortured because we’ve been brainwashed for centuries that we need meat to survive, this is BS!

Caprice
Caprice

May 03, 2021

Well said! Thank you speaking up for us, for the animals, and for our planet!

Dr. J
Dr. J

May 03, 2021

Two words: Yes!
(Draw it out the way I was saying in my head. It sounds like two words…)

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