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“Community is at the root of everything we do, and we believe in a bottoms-up approach. We listen to what our community wants, from the products we create to the content we share.”
Co-Founder And CEO, Kimberlie Le
So enjoy the perks of foodie fandom with us!
Apply and reap the rewards of being a Prime Roots Ambassador or Taste Tester
Chef meet and greets, tasting dinners, and more! (Online and in person)
Make friends and food together!
Get free stuff, discounts, and enter giveaways every month!
By becoming a Prime Roots member, you are making a positive impact on people and the planet. So you get exclusive invites to all of our in-person and virtual events. You get to be in the know and we get to see your awesome faces! It’s a win-win!
Take your seat at virtual cooking demos, tasting dinners, and other community events. You’ll even get free tickets to partner events!
Get a taste and a look behind the scenes at Prime Roots
Apply today for the exclusive opportunity to try our newest products before we launch them, and give us feedback on our latest creations.
Join us in our plant-based revolution as we develop the next generation of protein. Availibility is limited so sign up now!
We believe in challenging the status quo and educating our community through compassionate dialogue and powerful stories.
On a journey to share with others.
For people and planet.
Increasing access to high-quality food and making sure all voices are heard.
Koji is the star ingredient in all of our products. A plant-based super protein that mimics the taste and texture of the beef, chicken, pork, and seafood you love and crave. Naturally grown and harvested koji nourishes people and planet!
Join our free community of inclusive foodies!
Be invited to events.
Make foodie friends.
Taste free food.
Save the planet!
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