Saving the planet and nourishing the people with every bite.
We work with nature to create plant-based protein that are good for humans and the Earth.
We want a world where it’s easy to know where our food comes from. We’re transparent from the roots up.
We’re not about the bottom line We’re building a strong, inclusive community of foodies on a mission.
We’re educating people on how cool it is to collectively eat less meat.
We care about nourishing people and planet. We are passionate about creating an equitable and inclusive food system.
Did you know that animal proteins aren’t the only ones with fillers and artificial junk? Manufacturers often heat and pulverize vegetables into protein isolates. That’s just not natural. We create delicious meat alternatives made from 100% all-natural whole food proteins, without compromise, for meat lovers and plant lovers alike.
That means you’ll never get products from us with artificial colors or flavors. No antibiotics. No hormones. No fillers. No cholesterol. Ever. We uphold our promise to always provide you with naturally grown and harvested plant-based proteins. Our proteins meet the highest standards of quality and taste. We uphold our promise to always provide you with whole, plant-based proteins that meet the highest standards of quality and taste. Prime Roots plant-based meats and seafoods are:
Growing up as the daughter of a famous chef and restauranteur, Co-Founder Kim Le has been a foodie and meat lover all of her life. In college she discovered the true environmental costs of meat – from climate change and water pollution to deforestation and species extinction. She gradually realized that the single greatest positive impact we can have on the planet is eating less meat. This shocking discovery inspired Kim to scout for the best meat alternatives at her local grocery store. Most of the options were bland and lackluster. Ultra-processed and just underwhelming. Since then, being a microbiologist and fascinated by the big things you can’t see, Kim has been determined to combine love for the art and science of food to create meats that are truly without compromises in taste and texture.
From a young age, Kim was fascinated by Koji and had a crazy thought to try using an ingredient typically reserved for Michelin star chefs as the whole food meat alternative packed with the meaty flavor you love and more nutrients than traditional proteins. Through ancient techniques for modern times, we’re creating and re-imagining protein for a sustainable future – for plant-lovers and meat lovers alike.
Co-Founder and CEO Kimberlie Le