Wholesale & foodservice

Big news!

Restaurants and operators across Canada — order Prime Roots through Food Service Direct.

Order on Food Service Direct

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Prime Roots deli slices

The Prime Way

Full flavor, no nonsense™

Preservative & nitrate free
Top 9 allergen free (no soy, no gluten!)
Non-GMO
Whole food plant protein based

You might have seen Prime Roots on Netflix’s “You Are What You Eat” or named as CNN/Food Network’s top food trends of 2025!

Food Network and CNN

Wholesale & foodservice

Our products

Bulk roasts, sliced sticks and blocks for the deli case, the sandwich line and the kitchen — all in one view.

Black Forest Ham-Inspired Clean Plant Protein

Black Forest Style Roast

Bulk

Smoked Turkey-Inspired Clean Plant Protein

Golden Smoked Style Roast

Bulk

Cracked Pepper Turkey-Inspired Clean Plant Protein

Cracked Pepper Style Roast

Bulk

Italian Style Salami-Inspired Clean Plant Protein

Classic Italian Style Roast

Bulk

Sliced Applewood Smoked Bacon-Inspired Clean Plant Protein

Applewood Flavour Smoky Strips

Bulk

Sliced Pepperoni-Inspired Clean Plant Protein

Spiced Pizza Toppers

Bulk

Prime Roots Base Protein

Soy-Free Fungi "Tofu"

Bulk (1.56 lb)

What can you do with Prime Roots?

Sandwiches
Sandwiches
Breakfast
Breakfast
Bagels
Bagels
Pizza
Pizza
Salads
Salads
Wraps
Wraps
Grocery deli
Grocery deli
Charcuterie
Charcuterie

Want recipes? Contact us below!

Prime Roots is leading the clean deli meat revolution

That is delicious and drives traffic and sales.

Want a slice of Prime Roots?

Want to learn more or explore wholesale and distribution options? Fill out the form and we’ll be in touch.

Millions of consumers are hungry for Prime Roots meats and to get sandwiches "The Prime Way".

Currently carry Prime Roots?

Fill out this quick form and we’ll add you to our store locator and send you marketing and merchandising materials to help build awareness and traffic.

Reorder through Food Service Direct, or contact us for more information.

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