“The plant-based bacon alternative looked, smelled, and cooked just like its meat counterpart.”

“Prime Roots continues to evolve.”

“This New Alt-Meat Brand Is Making Bacon Out of the Same Ingredient That Makes Soy Sauce and Miso So Delicious”

“You hear that crunch?! It tastes just. like. bacon.”

“Kimberlie Le dropped out of Berkeley for the Theil Fellowship to make meat and seafood alternatives ...”

“Prime Roots Debuts Plant-Based "Bacon" Direct-to-Consumer”