Updated February 22, 2022

Terramino, Inc. dba Prime Roots (hereafter “Prime Roots,” “we,” “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy describes our practices for collecting, using, maintaining, protecting, and disclosing your information. Where words are capitalized, other than for proper grammar, the Definitions Section of our Online Terms and Conditions define those words. Our Online Terms and Conditions are incorporated within this Privacy Policy as if specifically written herein. Together, our Online Terms and Conditions and this Privacy Policy are collectively referenced as “Terms”.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will handle it. By accessing our Site, requesting information regarding our Products, purchasing or using our Products, or becoming a reseller, you agree to our Terms. This Privacy Policy may change from time to time in our sole discretion. Your continued use of our Products after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates, found at https://www.primeroots.com/privacy-policy. If you do not agree with this Privacy Policy, do not use or access our Site or purchase our Products.


This Privacy Policy applies to:
  • Anyone who uses, visits, or otherwise accesses our public Site, including, without limitation, https://www.primeroots.com and any of our Affiliates’ website(s),
  • Anyone who requests information from us by e-mail or telephone,
  • Anyone who provides User Content or uploads Personal Data or sends such information to us,
  • Anyone who applies for a job with us,
  • Anyone who purchases, resells, or consumes our Products,
  • Anyone who participates in any survey or contest, and/or
  • Users of any of third-party products or services provided by us or our Affiliates, resellers, or Business Partners.

This policy does not apply to information collected by:

  • Prime Roots offline or through any means other than through our Site or mobile applications; or
  • Any third party, including without limitation, our Affiliates, subsidiaries, Business Partners, or advertising that may link to or be accessible from or on our Site.

The legal definition of Personal Data varies by location. If you are located in the U.S., the legal definition in California shall apply.

California statute defines “Personal Data” as any information that identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, social security number, email address, records of products purchased, Internet browsing history, geolocation data, fingerprints, and inferences from other personal information that could create a profile about your preferences and characteristics.

If you are located outside the U.S., only the legal definition that applies in your physical location will apply to you under this Privacy Policy. Nothing in this Privacy Policy is meant to alter the applicable Law governing our Terms.

You are never required to provide us with the types of information covered by this Privacy Policy. Without that information, however, you may not be able to access some of our services or purchase our Products through our Site, if permitted. For Persons located outside the European Union/European Economic Area, by accessing our Site or purchasing or using our Products, and/or providing information such as User Content to us, you do so voluntarily and are expressly opting-in and unambiguously consenting to the collection, use, retention, disclosure, and transfer, including cross-border transfer, of your Personal Data as explained in this Privacy Policy. We do not offer any Products outside the U.S.; however, Persons within the European Union/European Economic Area are able to access our website. For such Persons, you will be asked to ‘opt in’ to this Privacy Policy and our collection, use, retention, disclosure, and transfer of Personal Data prior to accessing our Site or purchasing our Products. In some instances, your employer may ‘opt in’ on your behalf by separate agreement.

Our Products, including our Site, are not intended for children under the age of eighteen (18). We do not knowingly collect Personal Data from anyone under the age of majority in your location without parental or guardian consent. Our Products are directed to people who are at least the age of majority where they live and may not be used by minors even with parental or guardian consent. If you believe your child has provided us with information or has purchased our Products wrongfully, please contact us by email at hello@primeroots.com and we will promptly delete such account and Personal Data. California residents under the age of sixteen (16) may have additional rights regarding the collection and sale of their information. Please see California Users in this policy for more information.

We do not share, sell, or rent Personal Data to or with unrelated third parties. Personal Data that you provide to us may be used to contact you to respond to your questions to us, for processing and shipping Product orders, to provide you with promotional offers, marketing programs, to maintain reseller account information, and/or for other communications from us or our Business Partners. Such Business Partners may include, by way of example only, our vendors, contractors, and credit card processors. If you are accessing or accessing or using our Products as an employee, volunteer, or contractor, please be aware that your employer may have authorized us to use and/or share your Personal Data.

Our Business Partners who have access to your Personal Data in connection with providing services to us or you are required to keep your Personal Data confidential and are not permitted to use this information for any other purpose other than to carry out the services they are performing or to market our Products or their products or services to you as long as you have the option to opt out of that communication. Only your email and first and last name will be used by Business Partners for the purpose of marketing products or services. We will not maintain any Personal Data you share with resellers from whom you purchase our Products.

When we make Personal Data available to our Business Partners, we will not share with them any more information than is necessary; and we will use reasonable efforts to ensure, by contract or otherwise, that they use your Personal Data in a manner that is consistent with this Privacy Policy.


We automatically collect Personal Data when you access our Site. The types of information we collect may include:

  • Networking and device information, such as your type of browser, IP address, language settings, and the version of your operating system.
  • Information regarding your activity on our Site, such as access time, pages viewed, the website from which you accessed our Site, and your use of any hyperlinks on our Site.
  • Information regarding your purchases or transactions with us and any returns.
  • Information collected by Cookies, web beacons, and other tracking technologies, including Internet service provider (ISP), Mobile Advertising ID, media access control (MAC) address, or identifiers associated with such technologies.
  • Location information in accordance with your device permissions.

We may also collect data about you from third-party sources, e.g.,

  • Information collected from our resellers, or Business Partners,
  • Information collected from other Customers or referral sources,
  • Information collected from linked accounts such as from third-party social media and communication services that you may use to interact with us and/or our Products, but we will only collect such information in accordance with the authorization and privacy settings you establish in those services.
  • Information from unaffiliated service providers, including, without limitation and by way of example only, analytics companies, advertising networks, and consumer data resellers.

We may also derive information or draw inferences about you based on the other types of data we collect. For example, we may infer your location based upon your IP address or that you are interested in viewing or purchasing a particular Product based upon your browsing behavior on our Site.

We use your Personal Data to take necessary steps to respond to requests and to market our Products as direct marketing is necessary for the legitimate business interests we are pursuing.

You may unsubscribe from emails at any time by clicking on the “unsubscribe” link in the emails you receive.

Your Personal Data may be available to our employees, Affiliates, and other Business Partners with a legitimate business need, such as our marketing team, order fulfillment team, operations team, survey processors, contest judges, customer relationship management software providers (CRM), and credit card processors.

We do not request or require you to provide any other special categories of Personal Data including, for example, genetic data, biometric data, or information relating to your racial or ethnic origin, political opinions, religious beliefs, trade union membership, physical health, or sexual orientation. If we become aware of any such data having been submitted to us, we will, where reasonably practicable, endeavor to delete it.

Because of the nature of our Site and our Products, we may possess backup information of your Personal Data. This information belongs to you and is held in confidence. If you cease to use our Site or Products, we will anonymize, pseudonymize, or otherwise de-identify your information so that it cannot be associated with you. You may contact us to delete your Personal Data.

We will only disclose your Personal Data to law enforcement, government authorities, and/or legal counsel if required by applicable Law to: (a) protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims); (b) enforce our Terms, including this policy; and/or (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.


A “Cookie” is a small amount of data generated by a website and saved by your web browser. We use the below types of Cookies in connection with our Site and Products. Outside the European Union or European Economic Area, accessing our Site, requesting information regarding our Products, and/or purchasing our Products constitutes consent to our use of the Cookies detailed below. For Site visitors located in the European Union, if we begin to market Products to you or request Personal Data from you, we will ask for your consent to these Cookies except for Strictly Necessary Cookies, if any, without which our Site will not function. For more information on how Cookies function and disabling Cookies, consult your browser’s “Help” button.


  • Strictly Necessary Cookies. These Cookies enable you to browse our Site and use Site features. Without these Cookies, services such as e-billing and shopping carts cannot be provided.

    Type Website/Key Session ID Domain Valid Through
    _ab primeroots.com 2year
    _secure_session_id primeroots.com 24hours
    _shopify_m primeroots.com 1year
    _shopify_tm primeroots.com 20min
    _shopify_tw www.primeroots.com 2weeks
    _storefront_u primeroots.com 1min
    _tracking_consent primeroots.com 1year
    c primeroots.com 1year
    cart www.primeroots.com 1year
    cart_currency www.primeroots.com 2weeks
    cart_sig primeroots.com 2weeks
    cart_ts primeroots.com 2weeks
    cart_ver primeroots.com 2weeks
    checkout primeroots.com 4weeks
    checkout_token .shopify.com 1year
    dynamic_checkout_shown_on_cart .shopify.com 30min
    keep_alive .shopify.com 2weeks
    master_device_id .shopify.com 2year
    previous_step primeroots.com 1year
    remember_me primeroots.com 1year
    secure_customer_sig primeroots.com 20years
    shopify_pay .shopify.com 1year
    shopify_pay_redirect .shopify.com 30 minutes, 3weeks or 1year depending on value
    storefront_digest primeroots.com 2years

  • Session Cookies.

    Our Site uses session Cookies which your computer stores only for that browsing session. Once you close your browser, the Cookie is deleted. These Cookies allow Customers to navigate around our Site using your login details without having to login again on every page.

    Type Website/Key Session ID Domain Valid Through
    shopify_country primeroots.com session
    hide_shopify_pay_for_checkout primeroots.com session
    checkout_one_experiment primeroots.com session
  • Performance Cookies. These Cookies collect information about how Customers utilize our Site, allowing us to improve it. These Cookies also let Business Partners know if you came to our Site from a Business Partner’s site and if your visit resulted in a purchase. Only your IP address or domain name and Uniform Resource Identifier (URI) or web address would be collected. At this time, we do not use any performance Cookies.
  • Functionality Cookies. These Cookies allow our Site to remember choices you make while browsing our Site. We may store geographic location to ensure the Site is optimized for your area or we may store text, font, or other customizable elements. These Cookies will not track your browsing activity on other websites. At this time, we do not use any functionality Cookies.
  • Targeting or Advertising Cookies.

    These Cookies are used to deliver advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operators’ permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

    Type Website/Key Session ID Domain Valid Through
    _landing_page primeroots.com 2weeks
    _orig_referrer primeroots.com 2weeks
    _s primeroots.com 30min
    _shopify_d primeroots.com session
    _shopify_fs primeroots.com 30min
    _shopify_s primeroots.com 30min
    _shopify_sa_p primeroots.com 30min
    _shopify_sa_t primeroots.com 30min
    _shopify_y primeroots.com 1year
    _y shopify.com 1year
    _shopify_evids primeroots.com session
    _shopify_ga primeroots.com session
    spin .facebook.com 1day
    fr .facebook.com 3months
    xs .facebook.com 1year
    _fbp .facebook.com 3months
    c_user .facebook.com 1year
    datr .facebook.com 1year
    sb .facebook.com 2year
    _pinterest_ct_rt .ct.pinterest.com 1year
    _pinterest_ct_ua .ct.pinterest.com 1year
  • Web Beacons and Parameter Tracking. These Cookies count visitors to our Site who have visited our Site after clicking through from one of our advertisements on another website or in e-mails and to collect details of any Products purchased. At this time, we do not use any these beacons or parameter tracking Cookies.
  • Google Analytics Tracking Cookies.

    This Cookie allows us to understand more about Site visitors, such as the number of visitors, details of the devices used to access our Site and purchase our Products, which Site pages are accessed, and the various time details per visit.

    Type Website/Key Session ID Domain Valid Through
    NID .google.com 6months
    SID .google.com 2years
    SSID .google.com 2years
    HSID .google.com 2years
    SIDCC .google.com 2years
    AID .google.com 6months
    OGPC .google.com 6months
    SAPISID .google.com 2years
    APISID .google.com 2years

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit https://www.allaboutdnt.com.


We use servers in the United States to process and store Personal Data. In the future we may use servers located elsewhere. In that event, we will update this Privacy Policy and will promptly inform Customers of the update through a notice of an updated Privacy Policy appearing when visitors come to our Site.

We all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information. We make reasonable efforts to ensure that these servers are kept in a secure, locked environment with restricted access, and we have ensured that our Business Partners who operate the servers have established physical, electronic, and procedural safeguards to protect Personal Data.

Personal Data stored by us may be accessed and processed by staff operating outside your jurisdiction, who work either for us or for one of our Business Partners. This staff may be engaged in fulfilling your order or request, processing a payment, storing information, and/or providing support services to us. Since we use Shopify to power our Site, please consult Shopify’s privacy policy located at: https://www.shopify.com/legal/privacy as well as how Shopify uses Cookies at https://www.shopify.com/legal/cookies. We are not responsible for how Shopify may use your information.

We have implemented a variety of technical and organizational measures to protect Personal Data from loss, misuse, unlawful processing, unauthorized access, disclosure, copying, alteration, and destruction. These include limiting access to the databases to a limited number of authorized staff who are required to maintain the information as confidential. Further, access to the databases is password protected. We or our Business Partners also have in place additional security and/or outside auditors to further assist in maintaining the security of information in our possession.

If we allow you to create an account with login/password information, you are responsible for keeping your username and password confidential and may not share it with anyone.

While we make reasonable and industry-standard efforts to ensure the integrity and security of our network, Site, and systems, we cannot guarantee that such security measures will prevent third-party “hackers” from illegally obtaining information.

We cannot be, and are not, responsible for circumvention of any privacy settings or security measures contained in our Site, including the illegal acts of third parties (such as criminal hacking).

We disclaim any and all liability for disclosure of any information obtained due to errors in transmission or the unauthorized acts of third parties as more specifically detailed in our Disclaimers detailed in our Terms. ANY TRANSMISSION OF DATA OR INFORMATION THROUGH OUR SITE IS AT YOUR OWN RISK.


We may use third-party advertising companies to serve ads when you visit our Site or purchase our Products. Such third-party companies may use information (not including your name, address, or e-mail address) about your visits to this and other websites to provide advertisements on sites, goods, and services that may be of interest to you. If you would like more information about this practice, and to know your choices about not having this information used by these companies, please review your rights at the Network Advertising Initiative.


When you use features such as social networking, chat rooms, or forums, you should take precautions not to submit any Personal Data that you do not want to be seen, collected, or used by others.

Our Site may include features from Linked Accounts such as social media websites or third-party websites. When coming from such a Linked Account or third-party website, we may collect your IP address, which page you are visiting, and may set a Cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly within our Site. This Privacy Policy does not apply to features hosted by a third party. Your interactions with such features are governed by the privacy policy, online terms, and other policies of the companies providing those features.

We do not accept any responsibility or liability for third-party privacy policies or for any Personal Data that may be collected through these websites, products, or services. This includes any posting you may make on social media page(s), which page(s) are controlled by such third-party social media sites.

We urge you to exercise care when providing information to anyone and to check the policies and terms of all third-party websites before you submit any Personal Data.


The amount of time we hold your Personal Data will vary but will not be kept for longer than is necessary for the purposes for which it is being processed. We will retain your Personal Data in accordance with the following criteria:

We will retain your Personal Data solely for the legitimate business purpose of responding to your request or inquiry and to communicate with you regarding our Products. You may opt out of such communications at any time and you will be provided with that opportunity within each communication.

We will retain your Personal Data indefinitely while you are a purchasing Customer, including resellers. When you stop purchasing Products for yourself or for resale, we will retain your Personal Data for a reasonable period of time in order to allow you to download any database information, if any, stored therein. Thereafter, any Personal Data will be anonymized or pseudonymized or otherwise deidentified so that it cannot be connected with a particular individual, entity, or IP address.

If you provide us with a username or Personal Data for online payments or credit card information, we, or our Business Partners, such as credit card processors may maintain that information for as long as you maintain your Customer login information in order to accept or send automatic payments. If you provide such information for one-time payments, we will delete such information as soon as the one-time transaction is completed.


You have certain rights in relation to the Personal Data we process. These rights to access, correct, amend, or delete Personal Data vary by location and only the rights available to you in your physical location will be enforceable by you under this Privacy Policy.

Typically, and by way of example only, you may have the following rights:

  • The right to access your Personal Data unless access is subject to a legal exception.
  • The right to have your Personal Data corrected if it is inaccurate or incomplete.
  • The right to have your Personal Data not processed.
  • The right to have your Personal Data erased if it is no longer necessary or required in relation to the purposes and there are no other overriding legitimate grounds for us to continue processing it.
  • The right to opt out if your Personal Data is to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or you subsequently authorized.
  • The right to complain to a supervisory authority if you think your rights have been infringed.
  • You may also have the right to request that a business disclose the categories or details of Personal Data collected.

To exercise your rights, you may make an inquiry by sending an email request directly to the Data Compliance Officer at hello@primeroots.com. Please label the subject line of your email “Data Compliance Manager.” In some cases, you may need to discuss deletion with your Linked Account administrator if you access our Site through your Linked Account.

We will respond to your request in accordance with the Laws that apply to you. When you make your request, we will maintain your request and related Personal Data as we maintain other Personal Data in order to respond, after which time we will delete the Personal Data provided in the request.

Access requests are free; however, we reserve the right to charge a reasonable fee to comply with your request when your request is unfounded or excessive.


While our Site may be accessed by anyone who has Internet access throughout the world, we do not currently sell our Products outside the U.S. If we are contacted by a European Union or European Economic Area (EU/EEA) resident, we will make every effort to delete Personal Data provided to us.

If you communicate with us or access our Site from within the EU/EEA, any information transferred to us is your responsibility and you indemnify us, and hold us harmless, from any liability resulting from such communications or activities. This includes, without limitation and by way of example only, personal injury, property damage, attorneys’ fees, costs, and any amounts paid in settlement. Please consult our Disclaimers within our Online Terms and Conditions for more information.


Under California’s "Shine the Light" Law, and once per year, California, U.S. residents who provide personal information in obtaining Products for personal, family, or household use are entitled to request and obtain from regarding their customer information shared, if any, with other businesses for their own direct marketing uses.

If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information during the immediately prior calendar year. If you believe this Law applies to you, please send an e-mail message to Data Compliance Officer at hello@primeroots.com with "Request for California Privacy Information" in the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response only if the Law applies to you.

We will maintain your request and the customer information you provided in that request for ninety (90) days to ensure you do not have any follow-up questions. After that time, the information associated with your request will be destroyed. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.

In addition, if you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to disclose the following information with respect to our collection, use, and disclosure of Personal Data:

  • During a twelve (12) month time-period, we may collect the following categories of Personal Data in order to provide you with the ability to purchase our Products: name, email or postal address, geolocation data and IP addresses, credit card and billing address, telephone number, and consumer preference characteristics.
  • We collect Personal Data for the business purposes of providing Products, promotional offers regarding our Products or the products or services of Business Partners, and processing orders.
  • We collect Personal Data from (1) your communications with us, (2) social media that links to our username(s), (3) your downloads of our marketing collateral, (4) your purchase of Products, and (5) visitors to our Site.
  • In the preceding twelve (12) months, we have disclosed the categories of Personal Data only as specified in this Policy.
  • We may share your Personal Data with third parties as specified in this Policy.
  • We do not sell your Personal Data.

If you reside in California, you have the right to:

  • request access to your Personal Data, including the categories of such information that we have collected about you in the last twelve (12) months,
  • request additional details about our information practices, including the sources of collection, the categories of Personal Data that we share for a business or commercial purpose, and the categories of third parties with whom we share your Personal Data,
  • request deletion of your Personal Data (subject to certain exceptions),
  • opt out of sales of Personal Data, if applicable, and
  • request access to the specific Personal Data shared with other businesses for their direct marketing, if any.

You may make these requests by calling or mailing us at hello@primeroots.com with "Request for California Privacy Information" in the subject line and in the body of your message. After submitting your request, please monitor your email for a verification email. We will provide the requested information to you at your e-mail address in response only if the Law applies to you.

If this Law is applicable to you, we are required by Law to verify your identity prior to deleting your Personal Data in order to protect your privacy and security. If you make a request to delete your Personal Data, our Site or our Products, or some of them, may no longer be available to you. Payments made for Products are not refundable.

Please note that you may designate an authorized agent to exercise these rights on your behalf by providing written materials demonstrating that you have granted the authorized agent power of attorney. If an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your Personal Data. We will not discriminate against you if you choose to exercise your rights under the CCPA.

We will maintain your request and the Personal Data you provide in that request for ninety (90) days to ensure you do not have any follow-up questions. After that time, the information associated with your request will be deleted.

Please be aware that not all businesses are required to comply with CCPA requirements, and not all information sharing is covered by such CCPA. Only information covered will be included in our response.

To learn more about your rights under the CCPA, visit https://oag.ca.gov/privacy/ccpa.


Any changes we may make to our Privacy Policy in the future will be posted on this page, located at https://www.primeroots.com/PrivacyPolicy and, where appropriate, sent to you by e-mail or provided when you next access or login to our Site. The new Terms may be displayed on-screen, and you may be required to read and accept them to continue your use of our Site or purchase of our Products.


If you have a complaint regarding this Privacy Policy or how your Personal Data is being maintained, used, or processed, you should first contact our Data Compliance Officer, whose contact details appear below:

Attention: Data Compliance Officer
U.S. Tel: (510) 426-9898
(ask for the Data Compliance Officer)

If you are located in the European Union/European Economic area and are still concerned that we are not complying with our obligations under the GDPR or another applicable regulation or statute, and/or that we are not handling Personal Data responsibly and in line with good practice, you may raise a concern with the UK Information Commissioner’s Office (“ICO”). Concerns may be reported online at: https://ico.org.uk/concerns/handling/ or by calling 0303 123 1113.


Questions, comments, notices, and requests regarding this Privacy Policy are welcomed and should be emailed to our Data Compliance Officer at hello@primeroots.com with “Data Compliance Officer” in the subject line or mailed to:

Prime Roots, Inc.
Attn: Data Compliance Officer
2940 7th Street
Berkeley, California 94710

Please make sure that you identify the website through which you submitted Personal Data to enable us to identify your records and/or the Product purchased. We will respond to your communications within thirty (30) days unless your request involves information that requires significant and/or unusual research.