Your Cart is Empty
Animals everywhere can rejoice! Humans too, for that matter. Koji is the star ingredient in all of our products. A Japanese plant-based superprotein that mimics the taste and texture of the beef, chicken, and seafood that you love and crave. Naturally grown and harvested Koji nourishes your body and the planet! Check out our categories of deliciouso “better than meat” meats below!
Fire up the grill and meet your juicy, delicious meat! Created with the omnivore and plant-based eater in mind, our meats make the magic happen. We promise.
Meet your mouth-watering meal! Get your comfort on with your favorite ready-to-eat meals. Trust us, your tastebuds will thank you.
Meet your new favorite plant-based seafood and save the ocean. Go ahead. Choose your fave!!
Plant-based meats and meals delivered to your door. (currently only shipping to areas west of the Rockies)
It’s FREE! Get access to exclusive events and early access to new product testing!
Decisions, decisions!
Choose one of everything or just a bunch of your faves!
Your special delivery is on its way! Coming to a doorstep near you. But first...
Heat and eat. Your fresh, fully cooked meal or meat is minutes away!
Who says holiday comfort food can’t be healthy and delicious? Prime Roots is offering you seasonal meals for the holidays for a limited time! Whether you’re the only vegan at the table this season or you’re exploring healthier holiday food options, this meal is food for the soul!
On why you crave meat
Umami is a funny little word. It’s also meaty. Or meat flavored anyway. It’s rich and savory depth is what makes meat and cheeses so delicious. If you love bread, beer, yogurt, cheese or….meat, you already love umami!
Koji is one of the coolest, most functional ingredients out there! A sustainably sourced superfood plant-based protein our koji is naturally grown to mimic the taste and texture of the meats you know and love. Koji also contains the fifth flavor we mentioned above. Umami.
Besides the fact that we’re animal and earth-loving foodies? Koji is the perfect plant-based meat replacement. Famous chefs all over the world use, know and love this meatless meat. Better for you. Better for the planet. Let’s reimagine meat together!
Better Than Meat
Plant-powered nutrition that tastes and feels like the traditional animal products you crave. No hormones. No antibiotics. Zero cholesterol. It’s your perfect, planet-friendly protein.
The Meaty Without Compromise Guarantee
We’re an equal opportunity meat-eater and plant-lover brand. All of our products host the natural meaty flavors and textures you’re familiar with. No fake stuff. No kidding.
Whole Food Sustainable Protein
More wholesome than your mama’s Instagram, our whole food protein requires 90% less land and water to produce than many other plant-based proteins do! All the juicy meat goodness without all the junk.
Free to join! Get access and be a part of changing the world!
We love meat and we know you do too! Join us as we start a meat revolution with 100% plant-based meats and meals made with koji. We’re nourishing humans and the planet one bite at a time. Get invited to our exclusive virtual and in person events, and be in the know when monthly freebies and giveaways are announced!
