Frequently asked questions

Prime Roots exists to make clean, whole food protein the new normal. We grow it, we don’t process it — no artificial ingredients, no preservatives, no top-9 allergens — and we bring it to the table in familiar forms.

Safe Slice by Prime Roots is our line of deli meats — the safest cuts around. Powered by clean, whole food plant-based sources and truly nitrate- and preservative-free, we’re one of the only school-lunchbox and pregnancy safe options in the deli case.

A whole food protein from fungi, grown with age-old fermentation techniques to get the meaty taste, texture, and high protein you expect.

There are no animal ingredients, so yes — but we make our products for everyone. Most of our consumers are meat eaters looking for healthier, cleaner options without compromising on taste.

In blind taste tests, most meat eaters preferred it or would switch. 80% of our consumers eat meat — that’s real impact.

No, we promise. We use the mycelium of fungi — what many call the “roots” of mushrooms. What you’ll taste is umami goodness.

Truly. No added nitrates, no added nitrites — and no celery salt or celery powder, the “natural” loophole most brands use. The nitrosamines those form are the part of processed meat linked to cancer, so we left all of it out.

As always, check with your doctor — but many pregnant women enjoy our products, since we don’t use any preservatives or artificial additives.

Free of all top-9 allergens — no soy, no gluten, no nuts, no dairy, no eggs. One deli meat the whole class can eat.

It’s a whole food protein with a short label you can read out loud. High in protein, zero cholesterol, nothing artificial. We partnered with doctors and dietitians in the creation of our products, so you can be sure it’s safe and healthy.

Our whole food protein does the work — long natural fibers — so it slices thin and chews just like the proteins you know and love.

Independently verified with a third-party lifecycle assessment: 92% less water, 91% less land, and 9 kg of CO2 avoided per kilo versus conventional meat.

Cold Cuts go straight into the sandwich — and they’re great in a hot panini too. Hot Cuts are made for the pan or oven.

At a growing list of delis and grocers. Find a store near you.