Seven years ago, we founded Prime Roots with a simple belief: meaningful change for our planet, health, and communities starts with food. Today, we’re excited to share our biggest update yet, our deli meats have been upgraded for even better taste and texture, all while staying true to our commitment to clean ingredients and transparent processes. We’ve also refreshed our packaging, so you’ll notice a new look that matches what’s inside.
Deli meats are among the most popular foods in America—and some of our favorites, too. We saw a chance to make them better for you and the planet. Over the past two years, we’ve served millions of slices of our clean, plant-based cold cuts, gathering feedback from top chefs to the pickiest of eaters. Meanwhile, the deli industry has faced major deadly recalls and rising concerns about nitrates and processed meats. We believe there’s a better way, it doesn't have to be like this.
We Listened and Took ActionYou’ve told us what matters most: a better bite, improved aroma, and deeper flavor. We didn’t just listen, we rolled up our sleeves and got to work - reimagining our recipes based on your feedback. Our team travelled far and wide sourcing the best ingredients and learning the best techniques to refine and make our meats better than ever. These upgraded versions of our classic flavors now have over 50% of meat eaters that prefer or that would switch in blind taste tests against the leading meat brands. That's a bit step forwards.
We are hands down the all-around healthiest deli meat on the market. Our clean cold cuts are powered by whole-food fungi protein that has been shown in scientific studies builds muscle better than even animal source proteins like milk. We are not just passionate about health, as foodies we care about taste and our products have won competitions around the world side by side with meat and gotten noticed by some of our favorite outlets and publications including Food and Wine, The New York Times, Netflix: You Are What You Eat.
Don't just take our word for it, check us out in Eat This Not That: Eat this10 Healthiest Plant-Based Meats—and 3 to Avoid
Traditional deli meats are often packed with unhealthy additives. We set out to change that, creating cold cuts that deliver on taste, texture, and nutrition—for everyone. We’re tired of meats filled with preservatives and chemicals, and of ultra-processed plant-based proteins (no soy or gluten here). We believe food shouldn’t harm us or future generations. That’s why we refuse to use deceptive ingredients like celery salt or hidden sources of nitrates.
What’s NewEnhanced Flavor: We’ve made our cold cuts even meatier, drawing inspiration from classic deli traditions. For example, our Black Forest Ham now features notes of freshly ground juniper berries, staying true to its Austrian-German heritage—a rarity in today’s market.
Improved Texture: Each product has a more distinct bite, making them perfect for every occasion you want deli meat - to snack on, in sandwiches, and anywhere else
Fresh Packaging: Our updated look reflects the care and quality in every slice.
We're proudly being served in the best delis, grocery stores, and restaurants across the country - always being freshly sliced for the best taste and quality.
Across the board, our products now have deeper, more authentic flavors that bring you right back to your favorite deli.
Ham and Turkey taste closer than ever to their traditional counterparts, with all the benefits of plant-based eating. Our smoked flavors have been refined for a balanced profile that lets the natural meatiness shine.
We’ve simplified our pepperoni lineup to focus on our pizza pepperoni, which cups on pizza just like the real thing.
Our Salami keeps its signature pepper-forward flavor, now with improved texture for perfect slicing and chewing.
And our Bacon?It’s better in every way, now using Applewood smoke for a richer flavor and improved texture. We can’t wait for you to try it and for this to be available in more places.
We hope you'll stop by the deli for a free sample slice or pick some up to make some delicious sandwiches and see why the majority of people prefer Prime Roots over the leading conventional deli meats and other plant-based options out there.
We’re more than just a deli meat company for all eaters, we’re building a community of clean cold cut enthusiasts who believe that our favorite foods should have killer taste, but that shouldn't kill us.
Thank you for a slice of our journey. We'll see you at the deli!
With gratitude,
Kim, Josh, and the entire Prime Roots team
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